Wine Community ‘Best Practices’
Association wide and cultural events are critical to the branding, visibility and sales of Sonoma County wines. In addition, association sponsored wine events have existed in Sonoma County for nearly forty years. These events contribute hundreds of thousands of dollars to our local economy and also make a significant supporting impact to local charitable organizations and causes throughout Sonoma County.
The following are recommended “Winery Event Best Practices” that will assist in event planning, communication, management, execution and promotion. They are also designed to work with and assist our winery neighbors to minimize any potential challenges or problems related to winery / charitable events.