Innovative. Collaborative. Informative.
Sonoma County Vintners (SCV) is the leading voice of Sonoma County Wine, dedicated to increasing awareness and improving the quality image of our wines to consumers, media and trade — locally and globally.
- Providing member services that define the standard for the California wine industry.
- Establishing new standards for collaboration with other Sonoma County partners.
- Pioneering new strategies and techniques for marketing our wines and wineries to the world.
- Being the source for news and access to the Sonoma County wine industry.
- Creating events and marketing programs that educate and entertain while conveying the outstanding quality of the world-class wines produced in Sonoma County.
Why Join?
Whether your winery is big or small, well-known or just starting out, you are a part of the Sonoma County wine community. SCV enables established brands to help support the region they’re a part of, new brands to gain a foothold, and everyone in between to have a voice in this wine region. No matter what your winery size, SCV membership is a great value —by leveraging the resources of our organization, your membership dues pay for themselves many times over.
Event & Partnership Participation
Major Events & Partnerships Include:
- Sonoma in the City (two market visits annually) – Consumer and Trade Focused
- Sonoma Wine Country Weekend – Consumer and Trade Focused
- Harvest Fair Trade Tasting & Vintage Report – Trade Focused
- Sonoma Summit – National and International Trade Focused
- Opportunity to participate in the Visa Signature “Signature Sonoma” year-round marketing program which brings pre-qualified consumers to your tasting room door and provides millions of marketing impressions
Media Relations
SCV promotes our member wineries with wine, lifestyle and travel media to generate Sonoma County stories featuring our member wineries.
Major Media Opportunities:
- Full-service public relations firm on retainer, in constant contact with top wine, lifestyle and travel media
- Dedicated PR company supporting the Sonoma Wine Country Weekend event and participating Vintners
- Journalist visits to Sonoma County throughout the year, providing valuable first-hand exposure for our wineries
Member Promotion
SCV is dedicated to promoting its members in the most effective ways possible:
- Inclusion in Sonoma Wine Country Weekend marketing distributed to consumers nationwide
- Exclusive dedicated page on SCV’s Web site, www.sonomawine.com
- Inclusion in Sonoma County Visitors Guide & the Sonoma County Meeting Planners Guide through partnership with the Sonoma County Tourism Bureau
- Your winery events listed on SCV’s Web site, www.sonomawine.com
International Program
SCV hosts foreign importers, distributors, and retailers each year, and our member wineries participate in these visits. Participation in the international program includes:
- Opportunity to promote your wines and winery to visiting importers, distributors, retailers, restaurateurs and media from key international markets
- Inclusion in SCV trade tours to key foreign markets
- Inclusion in Wine Institute International Programs through SCV partnership
Member Communications
SCV sends out regular email newsletters and bulletins alerting you to industry news, media visits and event opportunities:
- Event updates and information
- News flashes on important industry issues and SCV Member Seminars
Industry Networking
Membership in SCV is an ideal way to connect with fellow Sonoma County wineries for social and business networking:
- Inclusion in SCV Winery & Affiliate Member Directory
- Invitation to member networking events and membership meetings
Additional Member Benefits
In addition to the major benefits listed above, SCV offers:
- Opportunity to participate in the Visa Signature “Signature Sonoma” year-round marketing program which brings pre-qualified consumers to your tasting room door and provides millions of marketing impressions
- Member workshops focusing on wine industry best practices, e.g. responsible hospitality, social media marketing and tasting room sales
- Opportunity to save money on insurance premiums by participating in the SCV/Vantreo Insurance Program for SCV members
- Access to industry resources and information in the members-only section of the SCV’s Web site
