SCION: Sonoma County Industry Opportunity Network
Sonoma County Vintners has launched a branded academic program called SCION, Sonoma County Industry Opportunity Network. SCION educational seminars and webinars are offered to members of Sonoma County Vintners, featuring topics such as DTC sales and shipping compliance, marketing, public relations, winery production and other emerging issues. The program encompasses a library of resources for members which includes recordings and presentations of past events, additional information and statistics on relevant wine industry topics, and a list of contacts and other resources available to members.
Economic Insights and Wine Trends with Terrain and American AgCredit
American AgCredit’s Terrain Analysts presented a macroeconomic forecast and trends in the vineyard and wine markets for Sonoma County Vintners on March 13, 2024.
Agriculture and Macroeconomics Analyst Matt Clark discussed the impacts of interest rates on investment decisions, rising production costs and labor challenges in the agriculture industry. Senior Grape & Wine Analyst Chris Bitter, Ph.D. presented Matt’s points to the wine industry with a market analysis and grape crush report synthesis.
What You Need to Know About the North Coast Vineyard Order presented by the Wine Institute
Noelle Cremers from the Wine Institute presented and answered questions regarding the Vineyard Order that the North Coast Regional Water Quality Control Board is developing that would apply to commercial vineyards in the North Coast region (i.e., northern Sonoma County and Mendocino County). The draft order will require monitoring, reporting, implementation of management practices and buffers to prevent erosion and sediment discharges.
Noelle also provided an update on the new statewide Winery Order, which requires many wineries to get new water quality permits from the Regional Water Quality Control Board.
All You Need to Know About the Sonoma County & North Bay Real Estate Market
At this in-person SCION session, SCV Affiliate Member Jeremy Forcier of CrossCountry Mortgage, LLC discussed important information about the state of the Sonoma County and North Bay Area real estate and mortgage markets. This was a great event for first-time homebuyers looking to buy or sell real estate, invest in a rental property, or to refinance!
Grow On-Premise Business by Leveraging the World’s Largest Database of Wine and Spirits Lists with Somm.ai
Mehdi Samraoui, Business Development Lead at Somm.ai, showcased how you can use data to answer specific questions about your targeted markets, segments and clients.
Somm.ai is the world’s largest platform of wine & spirits lists (40k+ accounts), updating twice a month. Their rich and timely information on your customer’s changing wine and spirits list helps you see sales opportunities as they arise. Somm.ai subscriptions include unlimited users and unlimited data on all brands and all markets.
Marketing and Customer Analytics Solutions Presented by Winealytics and Dutcher Crossing Winery
Join Dutcher Crossing Winery General Manager Becky Rosales and Winealytics Founder Stuart Boyd to learn data strategies that boost your DTC efforts. We’ll share what worked at Dutcher Crossing and how you can apply it to your winery.
Marketing and customer management can overwhelm your staff. Get the most from your efforts by focusing on the most valuable opportunities. Create this focus through a mixture of behaviors, technology and data analysis. This 30-minute conversation (plus Q&A) will cover techniques across the “crawl – walk – run” spectrum so there is something for everyone.
Industry Resources
Sonoma County Vintners is proud to offer a variety of resources for current winery members and affiliates. To view other previous educational webinars/seminars, please visit the Sonoma County Vintners SCION Playlist on YouTube.
Regulatory Resources
Winery Production Resources
Sponsored by ETS Labs
Winery Supplier Resources
Sponsored by Tricorbraun Winepak
