SCION: Sonoma County Industry Opportunity Network
Sonoma County Vintners has launched a branded academic program called SCION, Sonoma County Industry Opportunity Network. SCION educational seminars and webinars are offered to members of Sonoma County Vintners, featuring topics such as DTC sales and shipping compliance, marketing, public relations, winery production and other emerging issues. The program encompasses a library of resources for members which includes recordings and presentations of past events, additional information and statistics on relevant wine industry topics, and a list of contacts and other resources available to members.
All You Need to Know about Sonoma County Vintner’s International Program
September 20, 10:00 – 11:00am via Zoom
Join SCV Executive Director Michael Haney and Trade Relations & International Programs Manager Ashley Boyle as we discuss our International Membership Export programming for 2024. Sonoma County Vintners has planned activations with trade and media representatives around the globe.
By participating in the Sonoma County Vintners International Marketing & Export Program, wineries have the ability to obtain important brand exposure with groups visiting Sonoma County or by traveling with Sonoma County Vintners in outbound campaigns to markets such as the United Kingdom, Canada and Japan.
Grow On-Premise Business by Leveraging the World’s Largest Database of Wine and Spirits Lists with Somm.ai
Mehdi Samraoui, Business Development Lead at Somm.ai, showcased how you can use data to answer specific questions about your targeted markets, segments and clients.
Somm.ai is the world’s largest platform of wine & spirits lists (40k+ accounts), updating twice a month. Their rich and timely information on your customer’s changing wine and spirits list helps you see sales opportunities as they arise. Somm.ai subscriptions include unlimited users and unlimited data on all brands and all markets.
Marketing and Customer Analytics Solutions Presented by Winealytics and Dutcher Crossing Winery
Join Dutcher Crossing Winery General Manager Becky Rosales and Winealytics Founder Stuart Boyd to learn data strategies that boost your DTC efforts. We’ll share what worked at Dutcher Crossing and how you can apply it to your winery.
Marketing and customer management can overwhelm your staff. Get the most from your efforts by focusing on the most valuable opportunities. Create this focus through a mixture of behaviors, technology and data analysis. This 30-minute conversation (plus Q&A) will cover techniques across the “crawl – walk – run” spectrum so there is something for everyone.
SCION Virtual Series on Demand
Explore our dedicated SCION resource area online for previous webinars and upcoming sessions.
The Evolving Legal & Business Landscape for Wineries
SCV Affiliate Member CMPR LLP will discussed matters relevant to winery operations in 2023, both on the micro level (alternative options for purchases and sales) and the macro level (winery events in Sonoma County).
The session explored buying and selling wineries and vineyards in a potentially inflationary world with alternative consideration – not just cash as purchase price. CMPR also reviewed how the Sonoma County Board of Supervisors has narrowed the focus of the proposed Winery Events Ordinance by reviewing the recent hearing on the subject and providing updates.
Employment Law 2023
SCV Affiliate Member Dickenson, Peatman & Fogarty (DP&F) hosted this session to explain the latest employment-related laws and developments facing all of your businesses. Jennifer Douglas, Head of DP&F’s Employment Law Team, highlighted areas where you should focus to help you reduce your organization’s exposure to employment-related litigation.
Jennifer Douglas is a managing partner of Dickenson, Peatman & Fogarty (DP&F) and leads DP&F’s Employment Law team. She has been a lawyer for over 25 years with extensive experience in all manner of employment issues including wage and hour, discrimination, reasonable accommodations, leaves of absence, and implementing state and federal regulations. She often analyzes legal risks associated with hiring, disciplining, and firing in order to counsel clients with these employment decisions.
Labor Law Update for 2023
Leah Cameron, employment law attorney and partner at Sonoma County Vintners Affiliate Member CDF Labor Law LLP, presented her annual employment law update for SCV members. Leah provided a complimentary overview of new 2022-2023 laws, key judicial decisions, and important regulatory developments affecting California employers, and in particular wineries, as well as recommendations for best practices in 2023.
Although some aspects of business have returned to usual in the wake of the COVID-19 pandemic, various COVID-19 regulations remain in place. Other important legal developments that California employers need to be aware of to ensure compliance include new laws regarding pay data reporting, pay transparency, cannabis use protections, reproductive health protections, mandatory bereavement leave, arbitration agreements, and more. During this informative webinar, Leah reviewed these developments and provided compliance guidance to assist employers as they begin 2023.
Industry Resources
Sonoma County Vintners is proud to offer a variety of resources for current winery members and affiliates. To view other previous educational webinars/seminars, please visit the Sonoma County Vintners SCION Playlist on YouTube.
Financial Resources
Sponsored by American AgCredit
Marketing Resources
Regulatory Resources
Winery Production Resources
Sponsored by ETS Labs
Winery Supplier Resources
Sponsored by Tricorbraun Winepak
