Sonoma County Vintners Membership Survey

The Sonoma County Vintners (SCV) Board of Directors and Team would appreciate your feedback on our current programming. We would also like to hear your ideas for how to make SCV even better, more impactful, beneficial and of service to you and your winery. Your feedback is crucial to the success of SCV. Your ideas and suggestions will assist us as we look to design programs, services and events to promote and serve our members, our wine community and all of Sonoma County.

Whether you have participated in our programs in the past, or have not engaged yet, please consider submitting your ideas in our comprehensive survey. We look forward to analyzing and incorporating your insights to continue to meet the needs of our members in the most effective manner possible.

Thank you for taking a few minutes to complete this important survey and again for all your great support for Sonoma County Vintners, and Sonoma County. We are honored to represent and serve our amazing wine community!

The “Save and Continue” feature is available at the bottom of the survey, should you need to resume taking the survey after starting it. A link will be emailed to you to access your survey and the answers you have already provided.

Name

First Name Last Name

Email(Required)

Winery Name(Required)

This survey is open to current SCV members. Winery name and email address are used to verify membership status.

1. What is your winery’s estimated annual case production?(Required)

Less than 500 cases

501-1,000 cases

1,001-6,000 cases

6,001-10,000 cases

More than 10,000 cases

2. How would you describe the state of your winery’s business? Check all that apply.

Consistent, no major changes

Visitation has increased in the past year

Visitation has decreased in the past year

DTC sales have increased in the past year

DTC sales have decreased in the past year

Wholesale sales have increased in the past year

Wholesale sales have decreased in the past year

Additional comments regarding the state of your winery's business:

3. What currently is your strongest concern for your organization’s brand?

Visitation decrease

DTC sales decrease

Wholesale sales decrease

Lack of wholesale representation

Government regulations

Changing consumer dynamics

No major concerns

Additional comments regarding your strongest concern for your organization’s brand:

4. With the ongoing evolution of consumer behavior, how may SCV become a better partner to you, your winery’s operations, and programming?

5. Why are you a member of SCV? Check all that apply.

Event Opportunities

Marketing & Public Relations Programs

Government Relations/Lobbying

Wine Community Representation

Public Relations

Educational Resources

Philanthropy

6. On a scale of 1 to 5, (1 being poor to 5 being outstanding), is Sonoma County Vintners (SCV) currently meeting your needs as a vintner member in these areas?

Event Opportunities

Marketing & Public Relations Programs

Government Relations/Lobbying

Wine Community Representation

Educational Resources

Philanthropy

7. Please rank the following in order of importance, 1 being least important to 5 being most important to your winery:

Drive DTC Sales to Your Brand

Protect Winery Rights to Produce and Sell Wine in Sonoma County

Elevate Sonoma County Perception to National Media and Wine Professionals

Develop Strategic Industry Partnerships

8. SCV produces four large annual events: Sonoma County Wine Month, Sonoma County Barrel Auction including the International Sonoma Summit for trade, Taste of Sonoma, and the Sonoma County Wine Auction consumer charity auction. On a scale of 1 to 5, (1 being poor to 5 being outstanding) how important are each of these programs?

Sonoma County Wine Month

Sonoma County Barrel Auction with the International Sonoma Summit

Taste of Sonoma

Sonoma County Wine Auction (consumer charity auction funding Sonoma County Vintners Foundation)

9. What do you see as the purpose of Sonoma County Wine Month? Check all that apply.

Raise national awareness of Sonoma County Wines

Drive winery visitation

Drive DTC sales

Drive wholesale sales

Do you have any barriers to participating in Sonoma County Wine Month or additional comments?

10. What do you see as the purpose of the Sonoma County Barrel Auction, including the International Sonoma Summit? Check all that apply.

Building wine trade relations

Finding wholesale representation

Speaking with media

Exploring new markets

Do you have any barriers to participating in Sonoma County Barrel Auction or additional comments?

11. What do you see as the purpose of the Sonoma County Wine Auction? Check all that apply.

Raising funds for Sonoma County nonprofits

Engaging with high wealth auction bidders

Finding new customers

Elevating the profile of Sonoma County wines

Do you have any barriers to participating in Sonoma County Wine Auction or additional comments?

12. What comments or suggestions do you have regarding any of the major SCV events?

13. On a scale of 1 to 5, (1 being poor to 5 being outstanding), how important do you feel it would be to create co-op advertising promotions with partners such as Sonoma County Tourism, Sonoma County Farm Bureau and Sonoma County Winegrowers?

Additional comments regarding co-op advertising promotions with partners such as Sonoma County Tourism, Sonoma County Farm Bureau and Sonoma County Winegrowers:

14. On a scale of 1 to 5, (1 being poor to 5 being outstanding), how important are the SCV radio shows?

Additional comments regarding SCV radio shows:

15. Have you or any of your winery employees attended an SCV SCION educational seminar?

Yes

No

If you have not attended an SCV SCION educational seminar, what are your barriers or additional comments?

16. Should the traveling “Sonoma in the City” national tours be revived?

Yes

No

Additional comments regarding the traveling “Sonoma in the City” national tours:

17. In which markets would you like to see SCV focus its marketing efforts?

18. What social events would you like to see implemented by SCV (i.e. additional mixers, etc.)?

19. Would you like to see more consumer/trade tasting opportunities within the county?

Yes

No

Additional comments regarding consumer/trade tasting opportunities within the county:

20. What suggested programs can SCV organize within the county, nationally or internationally to help you market your wine?

21. What regulatory issues (county, state, federal) would you like to see addressed by SCV?

22. On a scale of 1 to 5, (1 being poor to 5 being outstanding), how important is social media for your winery?

Additional comments regarding how SCV may assist with social media:

23. On a scale of 1 to 5, (1 being poor to 5 being outstanding), how strong is the Sonoma County wine brand?

Additional comments or suggestions regarding the Sonoma County wine brand:

24. The Sonoma County Vintners Foundation has raised millions of dollars for Sonoma County's underserved communities over the years. Please indicate this importance, based on a scale of 1 to 5, (1 being poor to 5 being outstanding).

25. Please indicate any additional comments or thoughts.

Comments

This field is for validation purposes and should be left unchanged.

About

Sonoma County Vintners (SCV) connects Sonoma County wine and the global marketplace for the sustainable growth and prosperity of our members and community. SCV represents over 250 wineries throughout the county. The organization actively promotes Sonoma County and its world-class wineries through educational programming and marketing initiatives; advocates for its members at local, state and federal levels; and contributes to the local communities through the Sonoma County Vintners Foundation. Sonoma County Wine Celebration, its annual fundraiser, benefits nonprofit organizations throughout the region.