Sonoma County to Host 2018 Vinexpo Explorer Program

Region’s diverse appellations, rich history and world-class wines focus of second annual event

SANTA ROSA, Calif. (September 13, 2017) – Vinexpo, one of the leading partners in the wine and spirits industry, today announced it will bring an elite group of buyers and media to Sonoma County for its second Vinexpo Explorer gathering. The program showcases some of the world’s most intriguing emerging wine regions with immersive tastings, tours and panels.


“The spirit of the Sonoma County winemaking community, the caliber of wines, and diversity of this region are best understood when experienced in person,” said Caroline Shaw, president of the board of directors, Sonoma County Vintners, and executive vice president, Jackson Family Wines. “We welcome the opportunity to introduce our area to such a prestigious international audience.”

The two-day experience, to be held from September 23–25, 2018, will provide an in-depth education on the unique qualities of Sonoma County, from the key varietals, terroirs, wine styles and commitment to sustainable practices. Winemakers, growers and trade from the region will share ideas, best practices and personal experiences with international attendees, while connecting directly in the vineyards of this dynamic area.

“Through Vinexpo Explorer, we aim to bring attention and focus to regions that have the potential to become international consumer trends,” said Guillaume Deglise, CEO, Vinexpo. “By complementing our established trade fairs in Bordeaux, Hong Kong and Tokyo, Vinexpo Explorer provides a new opportunity for networking and connection within the wine and spirits industry.”

The inaugural chapter of Vinexpo Explorer took place on September 11 and 12, 2017 in Austria and is co‐organized in partnership with the Austrian Wine Marketing Board. Available by invitation only, the program is offered to key international buyers, distributors and media.

About Vinexpo
Founded in 1981, Vinexpo is the world’s leading tradeshow for wine and spirits professionals and a partner to the industry worldwide. Vinexpo Bordeaux is the must-attend event in Europe and is held in odd-numbered years, while Vinexpo Hong Kong (next edition on May 29-31, 2018) has been the key exhibition of the industry in Asia since 1998. Vinexpo New York, which will take place for the first time on March 5-6, 2018, will open doors to the U.S. market for international exhibitors. Vinexpo Tokyo, whose next edition will take place on October 2018, focuses on the Japanese market. In 2017, the company launches a new concept, Vinexpo Explorer, featuring two days of business meetings and discovering vineyards. For more information, visit

About Sonoma County Vintners
Sonoma County Vintners (SCV) is the leading voice of Sonoma County wine, dedicated to raising awareness of Sonoma County as one of the world’s premier wine regions, noted for its heritage of artisan winemaking, distinct growing regions, and extraordinary quality. Founded in 1944, SCV represents more than 200 wineries and affiliated businesses throughout the county. To learn more about Sonoma County Vintners, visit:

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Aimee Sands
Jackson Family Wines

Barbara Cox
Sonoma County Vintners

Anne Cusson
+33 (0)5 56 56 00 29

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