Tickets Now Available for the Sonoma County Wine Auction

September 15 – 16, 2017 at La Crema Estate at Saralee’s Vineyard

The Sonoma County Wine Auction has Raised $24 Million for Charitable Partners

SANTA ROSA, Calif. (June 21, 2017) – Tickets are now available for the two-day Sonoma County Wine Auction, presented by Visa Signature® and sponsored by TricorBraun WinePak. Savvy collectors will have the opportunity to acquire Sonoma’s elite wines and bid on once-in-a-lifetime travel experiences during Sonoma County’s largest charitable giving event Saturday, September 16, 2017 from Noon to 7 p.m. at La Crema Estate at Saralee’s Vineyard, a new hub of wine education and culinary exploration located in the heart of Sonoma County’s Russian River Valley. Jackson Family Wines Chairman & Proprietor Barbara R. Banke will serve as Honorary Chair of the 2017 Auction. The Honorary Chair is recognized as an individual who demonstrates community leadership, dedication to innovation and commitment to helping others.

The two-day event begins September 15th, with preview parties and vintners dinners, and culminates in the Sonoma County Wine Auction on September 16th.  The celebration brings together Sonoma County’s top winemakers and growers, along with some of the area’s best chefs, and has been named as one of the nation’s top five charitable wine auctions by Wine Spectator. Featured chefs are Thomas Schmidt, the Culinary Host from John Ash & Co. Restaurant and Justin Wangler from Kendall-Jackson Wine Estate & Gardens. Guests enjoy a sublime insider experience and an opportunity to give back to the local community. Produced by Sonoma County Vintners, all proceeds benefit local Sonoma County charitable partners, with an emphasis on education.  The event sponsors more non-profits than any other organization in the county.

“I am proud to be the Honorary Chair for the 2017 Sonoma County Wine Auction,” said Barbara Banke, Chairman & Proprietor of Jackson Family Wines. “We are grateful to our loyal bidders who for years have acquired the finest Sonoma County wines and enjoyed amazing culinary experiences while supporting our community non-profit partners. All of us in the Sonoma County wine community believe that by working together we can help fund the educational programs that give Sonoma County’s children a strong foundation for success.”


Since its inception, the Sonoma County Wine Auction has raised $24 million for organizations that benefit students, children, and people in need within Sonoma County. The annual celebratory event reflects the Sonoma County Vintners’ commitment to giving back and brings together the wine industry, local chefs and passionate donors to invest in vital health and human services, exceptional arts and culture, environmental preservation and critical early childhood education programs.

A particular focus of the Sonoma County Wine Auction is “Fund the Future” which supports innovative literacy programs for at-risk elementary school students, including Schools of Hope, Literacy Book Bags and Latino Family Literacy. These programs successfully engage children, promote school readiness and develop reading proficiency for children in school districts throughout the county. The AVANCE and Pasitos programs have helped hundreds of parents gain skills to be effective “first teachers” for their children, generating strong connections between families and schools. The auction also supports the Sonoma Valley Unified School District’s Summer Reading and Writing Academy, targeting elementary grade school students and helping to prevent summer learning loss and eliminate “summer slide.”

Situated atop a knoll overlooking the storied vineyard, the beautiful La Crema Estate at Saralee’s Vineyard is widely cherished in the Sonoma County community and known for producing some the finest grapes in the region. Amidst this magnificent setting, auction guests have an opportunity to bid on an array of luxurious and once-in-a-lifetime experiences, sipping spectacular wines and dining on dishes expertly crafted by top area chefs using Sonoma County’s freshest ingredients.

The Sonoma County Wine Auction weekend package is priced at $2,500 per person. The package includes access to the activities included below. Visa Signature and Visa Infinite® cardholders also receive exclusive discounted tickets and complimentary shipping at the Sonoma County Wine Auction.

  • Auction Lot Preview Party at Kendall-Jackson Wine Estate and Gardens (Friday, September 15) – Sonoma County’s top winemakers share reserve wines, exquisite farm-to-table small bites, and sneak peek displays of the live auction lots
  • Vintner-Hosted Dinners (Friday, September 15) – Several wineries throughout Sonoma County will be hosting exclusive, one-of-a-kind dinners for weekend package holders
  • Sonoma County Wine Auction at La Crema Estate at Saralee’s Vineyard (Saturday, September 16) – The event begins with a reception and auction lot preview from Noon to 2 p.m., followed by the live auction from 2:15 – 5 p.m. The evening concludes with a beautiful al fresco dinner from 5 – 7 p.m.

Information and further details about the 2017 Sonoma County Wine Auction lots will be available soon.

To help make a difference and contribute, tickets may be purchased online at

Tables for 10 guests can be purchased for $25,000 or $50,000 each. For more information about sponsoring a table, please contact Kelin Backman at Corporate table sponsorships are also available. For more information please contact Tammi Mathias at

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About 2017 Sonoma County Wine Auction

The Sonoma County Wine Auction is presented by Visa Signature®
Visa Signature and Visa Infinite cardholders enjoy a range of benefits that provide special access and can save money. In addition to points, miles, cash back and other premium rewards offered by issuers, Visa Signature and Visa Infinite cardholders also enjoy perks such as 24/7 complimentary concierge services, the Visa Luxury Hotel Collection and exclusive offers for fine wine and food, travel and sports. For more information on Visa Signature, Visa Infinite and other Visa offerings, please visit

About TricorBraun WinePak
TricorBaun WinePak has offices in Northern and Southern California, Oregon, Washington, Canada and Mexico.  It has been serving the wine industry since 1982 and is the premier wine packaging supplier in North America, supplying packaging components including stock & custom bottles from domestic & global sources, Stelvin™ closures, capsules.  Their on-site QA lab & experts ensures the highest quality. The company’s facilities include a $2 million repacking system that automatically transfers wine bottles from eight-foot high stacks of pallets to individual wineries’ custom, 12-bottle cartons, offering the most flexibility in packaging options. TricorBraun WinePak is a division of TricorBraun (, one of North America’s largest providers of bottles, jars, and other rigid packaging components.

About Jackson Family Wines
Jackson Family Wines (JFW) is a family-owned and run company that crafts award-winning wines of distinct character and quality. With a focus on sustainable viticulture practices, responsible vineyard and natural resource management and unparalleled winemaking, the family’s collection comprises more than 50 renowned brands, with substantial winery and vineyard holdings throughout the premier wine-growing regions of California and Oregon. JFW also crafts fine wines from Australia, Chile, France, Italy and South Africa. Founded in 1982 by wine pioneer, entrepreneur and philanthropist Jess Jackson, Jackson Family Wines and its wineries are led by Chairman Barbara Banke and the Jackson family. Learn more at

About La Crema
La Crema was founded in 1979 as La Crema Viñera, meaning “Best of the Vine.” For more than 35 years, the winery has focused exclusively on cool-climate coastal appellations, where ocean winds and fog allow grapes to ripen slowly on the vine. Using boutique, time-intensive techniques to produce distinctively balanced and elegant wines, La Crema combines consistent high quality and elegant flavor with a modern cosmopolitan personality. For more information, visit

About Sonoma County Vintners
Sonoma County Vintners (SCV) is the leading voice of Sonoma County wine, dedicated to raising awareness of Sonoma County as one of the world’s premier wine regions, noted for its heritage of artisan winemaking, distinct growing regions, and extraordinary quality. Founded in 1944, SCV represents more than 200 wineries and affiliated businesses throughout the county. To learn more about Sonoma County Vintners, visit:

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Media contacts: Casey Shaughnessy, Sonia Sparks and Elizabeth Chow at Glodow Nead Communications, 415.394.6500 or

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