Join Us

Sonoma County Vintners is a nonprofit association that promotes the wines and wineries of Sonoma County to regional, national and international audiences. Membership is open to any winery producing Sonoma County wine. We have over 200 winery members ranging in size from less than 200 cases to more than 1 million. We offer a variety of benefits to members of all sizes.

As a Sonoma County Vintner winery member, you will have access to the Sonoma County Vintners events and services including but not limited to: Sonoma County Barrel Auction, Taste of Sonoma and Sonoma County Wine Auction. Additionally, your membership enables your winery to submit wines for critic tastings. Previous critic tasting opportunities included  the Wine Advocate and Jeb Dunnuck tastings. Throughout the year your winery will receive updates on government regulations/policies related to your winery. Also you will have the support of the Sonoma County Vintners Government Relations committee. The Sonoma County Vintners utilize media relationships to promote Sonoma County as a world-class wine region and keep the public updated with crucial crisis communications. Several informative members only webinars/seminars that support all facets of your business are available throughout the year. Through event marketing programs you have the option to participate and gain exposure for your winery with the ideal consumer, media and trade members.

Sonoma County Vintners works closely with the California Wine Institute to bring high-level trade, media and retailers to Sonoma County from key international markets around the world. By participating in the Sonoma County Vintners International Marketing & Export Program, wineries have the ability to obtain important brand exposure with groups visiting Sonoma County or by traveling with Sonoma County Vintners in outbound campaigns to markets such as the United Kingdom, Canada and Japan.

TASTING ROOM BENEFIT | “EVERGREEN OFFER”

Drive NEW visitors to your tasting room! Participating wineries  in the Evergreen Offer provides a “2 for 1” savings on their standard tasting fees, available for all Visa Signature® and Visa Infinite ® cardholders. This program is promoted by Sonoma County Vintners and Visa to their card issuer clients, ultimately marketing to thousands of potential new customers. Currently, these card issuers include Hyatt, United Mileage Plus, Chase Marriott Bonvoy, Navy Federal Credit Union, Alaska Airlines, Southwest Airlines and more!

You are also encouraged to offer preferred savings on wine and merchandise purchases made on same-day visits in the tasting room (average participant offers 10% of wine and merchandise).

WINEMAKER DINING EVENTS

Share your story to corporate groups and key markets across the country! Visa Signature and Sonoma County Vintners collaborate to deliver up to 20 Winemaker Dinners or Winemaker Activations in major direct-to-consumer markets each year. Cities include, but are not limited to, Washington D.C., Los Angeles, New York City, Houston, Denver, San Francisco, Chicago, Minneapolis, Atlanta.

NEW ONLINE PROMOTION:

Option to offer $1 Ground Shipping for online orders of three (3) or more bottles.

REQUIREMENTS FOR WINERY PROGRAM PARTICIPANTS:

1. No annual fee to participate
2. Agree to the Evergreen “2 for 1” savings on your standard tasting fees
3. Agree to a savings on purchases made in the tasting room on the same day as the tasting visit
4. Submit Monthly Tracking of the “2 for 1” of REDEMPTIONS ONLY
   1. Wineries are incentivized to win a $100 gift card each month of submission
5. Promotion of your Visa Signature participation on:
   1. Winery website
   2. Reservation platform
   3. Tasting room menu (*Sonoma County Vintners to provide assets for program promotion)
6. A 60-day “wait” period and written notice is required should you decide to withdraw from the program

Sonoma County Vintners has launched a branded academic program called SCION, Sonoma County Industry Opportunity Network. SCION incorporates educational seminars and webinars offered to members of Sonoma County Vintners, featuring topics such as DTC sales and shipping compliance, marketing, public relations, winery production and other emerging issues. The program encompasses a library of resources for members that will include recordings and presentations of past events, additional information and statistics on relevant wine industry topics, and a list of contacts and other resources available to members.

Visit our dedicated SCION and member resource area.

To learn more, please contact Madison Garzoli, Director of Membership & International Programs.