Benefits of being a member
Sonoma County Vintners is a nonprofit association that promotes the wines and wineries of Sonoma County to regional, national and international audiences. Membership is open to any winery producing Sonoma County wine. We have over 200 winery members ranging in size from less than 200 cases to more than 1 million. We offer a variety of benefits to members of all sizes.
As a Sonoma County Vintner winery member, you will have access to the Sonoma County Vintners events and services including but not limited to: Sonoma County Barrel Auction, Taste of Sonoma and Sonoma County Wine Auction. Additionally, your membership enables your winery to submit wines for critic tastings. Previous critic tasting opportunities included the Wine Advocate and Jeb Dunnuck tastings. Throughout the year your winery will receive updates on government regulations/policies related to your winery. Also you will have the support of the Sonoma County Vintners Government Relations committee. The Sonoma County Vintners utilize media relationships to promote Sonoma County as a world-class wine region and keep the public updated with crucial crisis communications. Several informative members only webinars/seminars that support all facets of your business are available throughout the year. Through event marketing programs you have the option to participate and gain exposure for your winery with the ideal consumer, media and trade members.
Sonoma County Vintners works closely with the California Wine Institute to bring high-level trade, media and retailers to Sonoma County from key international markets around the world. By participating in the Sonoma County Vintners International Marketing & Export Program, wineries have the ability to obtain important brand exposure with groups visiting Sonoma County or by traveling with Sonoma County Vintners in outbound campaigns to markets such as the United Kingdom, Canada and Japan.
Drive NEW visitors to your tasting room! Participating wineries in the Evergreen Offer provides a “2 for 1” savings on their standard tasting fees, available for all Visa Signature® and Visa Infinite ® cardholders. This program is promoted by Sonoma County Vintners and Visa to their card issuer clients, ultimately marketing to thousands of potential new customers. Currently, these card issuers include Hyatt, United Mileage Plus, Chase Marriott Bonvoy, Navy Federal Credit Union, Alaska Airlines, Southwest Airlines and more!
You are also encouraged to offer preferred savings on wine and merchandise purchases made on same-day visits in the tasting room (average participant offers 10% of wine and merchandise).
Share your story to corporate groups and key markets across the country! Visa Signature and Sonoma County Vintners collaborate to deliver up to 20 Winemaker Dinners or Winemaker Activations in major direct-to-consumer markets each year. Cities include, but are not limited to, Washington D.C., Los Angeles, New York City, Houston, Denver, San Francisco, Chicago, Minneapolis, Atlanta.
In addition to the Winemaker Dining Events Visa and Sonoma County Vintners have developed virtual programming to be offered to corporate groups throughout the year. Winery participants will have the opportunity to develop content, pricing and other programming needs with Sonoma County Vintners/Visa clients.