Taste of Sonoma USA Today 10 Best

Attention Vintner Members: TASTE OF SONOMA IS JUNE 22 Register Now to Showcase YOUR Wines at Our Most Popular Consumer Event!

Join Sonoma County Vintners at Taste of Sonoma on June 22, 2024 at at Kendall-Jackson Wine Estate & Gardens!

What is Taste of Sonoma?

Taste of Sonoma is one of Sonoma County’s most highly anticipated events of the year, attracting consumers and media from throughout the United States, where your winery will have the opportunity to connect with over 1,500 guests in attendance. Taste of Sonoma showcases our region’s renowned vintners and the bounty that Sonoma County has to offer in one immersive day. The lineup will include a walk-around wine tasting, guided wine tours, garden tours, premium wine experiences, complimentary food trucks, themed lounges and more!

Who attends?

Wine enthusiasts from around the region and across the country will explore Sonoma County wineries by region in the luxurious Grand Tasting AVA Tents. VIP Admission ticketholders have special access to VIP Club Reserve, where winemakers from Sonoma County’s iconic wineries have the opportunity to pour limited production, reserve, and award-winning wines.

What are my programming options?

ALL GUESTS: Take advantage of the opportunity to showcase your wines to all Taste of Sonoma guests by signing up to pour from 11:00am to 4:00pm in one of the Grand Tasting AVA Tents.

VIP GUESTS: Interested in a deeper dive with a high caliber consumer audience? Sign up for your winemaker or a winery principal to pour two of your limited production, reserve wines in the special VIP Club Reserve area during during one of the scheduled 1.5 hour sessions.

How do I get involved?

Participating wineries may sign up to pour in the Grand Tasting AVA Tents and VIP Club Reserve via our Taste of Sonoma Eventbrite winery form. You may participate in either area, or sign up for both of these opportunities to showcase your brand. More details are included in the ticket descriptions on the registration page.


Insider Wine Tours are replacing the Wine Talks seminars as a fun and engaging add-on activity for consumer guests. Wineries pouring in the AVA Grand Tasting Tents will also have the opportunity to indicate if their winemaker or winery principal is available to participate in an Insider Wine Tour, and propose a special selection “behind the table” wine (3 bottles) for consideration. Final wine tour selections will be based on availability, with confirmations in mid-May.